Blog · Professional services
How to photograph your catalogue with a phone
A window, a sheet of paper and one rule about what a phone cannot do.
Most of the catalogues I am asked to fix do not need a camera. They need a window and somebody willing to shoot the same object nine times.
The paper trick
A sheet of white paper held opposite the window fills the shadow side. That is the entire lighting setup for a product under thirty centimetres, and it is the difference between a photograph that looks taken and one that looks found.
What a phone cannot do
It cannot separate a dark object from a dark background, and it cannot hold detail in a metal highlight. If your product is black, or shiny, or both, hire someone. That paragraph has saved my clients more money than the rest of the guide.
Businesses mentioned
Discover the businesses and organizations referenced in this story. Each one opens its page in the directory.
